As part of the House of Řezač services, we process personal data from the position of personal data controller. One of the reasons entitles us to do so:

• performance of the contract - e.g. if you order a book from us, we need to know where to deliver it.
• consent to processing - for example, if you register an email for a newsletter, we consider passing a two-step verification as consent.
• on the basis of legitimate interest - for example, we measure user behavior on our website or take photos from our trainings and workshops. In this case, we ensure that your data always outweighs our interest, therefore, on the basis of legitimate interest, we collect only anonymous or pseudonymised data, which we do not associate with a specific user.

Within the House of Řezač services, we may also act as a processor of personal data. In this case, the protection of personal data is governed by the contractual relationship we have with the company that requested us (and in this relationship acts as the controller of the personal data).

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What data do we process?

• Identification and contact details — e.g. name, surname, address, email, telephone or photo.
• Information about your orders
• Information about behavior on the site and your browser settings. This data is collected with the help of cookies placed by measurement codes.

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When do we receive personal data and what authorizes us to do so?

When you come to our website

If you come to our website, Google Analytics is triggered, which places a cookie on your computer. This cookie contains the creation timestamp and a randomly generated number, and does not contain any personal data. The measurement of Google Analytics is set up so that it does not process any personal data, the IP address used is anonymized. The processing in this case takes place on the basis of a legitimate interest.

Processor: Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; terms of privacy.

We sometimes use Hotjar on the website to better understand our customers - so that we can modify and improve our website according to your needs. Hotjar helps us find out how customers behave (e.g. where they click, how they use forms, what they don't like), it gives us feedback.

Hotjar uses cookies to collect data on user behavior, records anonymized IP address, screen resolution, device type, browser, country, preferred language of the user. Hotjar stores this data in a pseudonymised user profile. Neither Hotjar nor we ever use it to identify specific individuals or to link data to a specific user.

Processor: Hotjar Limited, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta; terms of privacy.

Our training sites use paid advertising and Google Ads remarketing. Based on the pages you visit, we will then show you advertising for some time on other sites that work with Google. To evaluate the effectiveness of advertising, we run a conversion counter on the site. The Google Ads platform uses first-party cookies containing pseudorandom numbers or character strings for conversion and remarketing purposes. In addition, the platform stores the IP address, browser type, browser language, and the date and time of requests. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. Likewise, we consider evaluating the effectiveness of advertisements to be in our legitimate interest.

However, if you want, you can adjust or turn off the display of personalized ads on the page ad personalization settings. You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; terms of privacy.

Our training sites use paid advertising and Sklik remarketing. Based on the pages you visit, we will then show you advertising for some time on other sites that work with Seznam. To evaluate the effectiveness of advertising, we run a conversion counter on the site. The Sklik platform uses first-party cookies containing pseudorandom numbers or character strings for conversion counting and remarketing purposes. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. Likewise, we consider evaluating the effectiveness of advertisements to be in our legitimate interest.
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But if you want, you can turn off the display of personalized ads on the page “personalized advertising”. You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Seznam.cz, a.s., Radlická 3294/10, 15000 Prague, Smíchov, Czech Republic, ID 26168685; terms of privacy.

Our training sites use remarketing on the social network Facebook - based on the pages you visit, we then show you advertising on the social network Facebook for some time. To do this, we use the measurement code Facebook Pixel. This platform uses first and third party cookies containing pseudorandom numbers or character strings for this purpose. In addition, the platform stores the IP address, browser type, browser language, and the date and time of requests. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. However, if you want, you can adjust or turn off the display of personalized ads on the page ad personalization settings.

You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Ireland; terms of privacy.

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When you sign up for our newsletter

If you sign up for our newsletter, we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing - see the chapter “What are your rights?”.

Processors:

For sending newsletters and two-step verification, we use the Ecomail service of ECOMAIL.CZ, s.r.o., Na Mlejnku 764/18, Praha 4, 147 00.

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When you buy a book Web razor-sharp

We only process your personal data when you book you can buy on our website. If you purchase it from a bookstore or elsewhere, your personal data will not reach us at all - in this case, contact the entity from which you purchased the book to exercise your rights.

We process the data you fill in the order form. Processing takes place on the basis of performance of the contract. We will send an invoice to the contact details you have entered. We will forward your address and contact details to the shipping company so that they can deliver the book to you and agree with you on the delivery date. We use the services of the transport company PPL s.r.o.

PPL s.r.o., K Borovému 99, Jažlovice, 251 01, Říčany, IČO: 25194798; terms of privacy.

If you purchase a book Razor-sharp Web, we will automatically add your e-mail to our database for direct marketing purposes - we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing - see the chapter “What are your rights?”
The terms of protection of the email database are described in the chapter “When you register for our newsletter”.

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When you attend strategic training

We process your personal data, which you fill in the order form. We process this data on the basis of the performance of the contract - we need to send you an invoice, information about the training or access data.

If you participate in strategic training, we will automatically add your email to our database for direct marketing purposes - we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing - see the chapter “What are your rights?”

The terms of protection of the email database are described in the chapter “When you register for our newsletter”.

If you participate in a strategic training, photographic records can also be taken from this training, which we will use to present the company.

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When you order a site audit

We process your personal data, which you fill in site audit order form. We process this data on the basis of the performance of the contract - we have to send you an invoice somewhere and deliver the results of the audit.

If you request a website audit, we will automatically add you to our email database for direct marketing purposes - we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing - see the chapter “What are your rights?”.

The terms of protection of the email database are described in the chapter “When you register for our newsletter”.

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When you order a website design from us

In this case, we must process your personal data in order to fulfill contractual obligations. It is very likely that we will act as a processor of your customers' personal data within the scope of the contract. This processing will be governed by the terms and conditions that will be established in the framework of the concluded contract.

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What are your rights?

Right of access

You have the right to know what personal data we process, for what purpose, where we take it, how long we keep it and who helps us process it. We tried to describe all this in detail on this page. But if you want to know the details, please contact us - see the chapter “How to exercise your rights” at the end of this document. We will send you the first document on the processed data free of charge, additional requests will be charged.

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Right to rectification

If your personal data changes or if we process incorrect data, please contact us - see the section “How to exercise your rights” at the end of this document. We will correct your data.

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Right to erasure

You have the right to ask us to delete your data if:

• We process personal data on the basis of your consent, and you withdraw this consent,
  
• you object to the processing, which is justified,
• we no longer need the data for the purposes for which we obtained it,
• you believe that the processing of personal data carried out by us does not comply with applicable law.

Please note that by exercising this right, we do not have to delete all personal data, but only those that are affected by this right - e.g. if you do not wish to continue receiving our newsletter, we will still keep your login details for the Strategic Web Design online course (so that you can log in) and the history of your orders (for accounting purposes).
If you want to exercise your right to erasure, please contact us - see the chapter “How to exercise your rights” at the end of this document. We will inform you about the deletion of personal data.

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Right to restriction of processing

This right is similar to the right to erasure, but in contrast to it suspends the processing of personal data only for a limited period of time. You can exercise the right to restrict the processing of personal data if:

• We verify the correctness (or incorrectness) of your personal data,
  
• we already have your personal data, but the reason for the processing has already passed, but you want us to process the data further - e.g. you expect that you will have to re-enter the data to us (for example as part of a further order) or to exercise your right,
• you believe that the processing of personal data carried out by us is not in accordance with the applicable law;
• you object to the processing of personal data. During the examination of the validity of the objection, we are obliged to limit the processing.
  

If you wish to delete your data, please contact us - see the section “How to exercise your rights” at the end of this document. We will inform you about restrictions on the processing of personal data.

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Right to portability

You have the right to receive all your personal data from us in a commonly used machine-readable format. If you want to exercise your right to portability, please contact us - see the chapter “How to exercise your rights” at the end of this document.

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Right to object to the processing of personal data

We may process certain data on the basis of legitimate interest. You can object to such processing. We will review this objection. If we do not have serious reasons for further processing, then we will not process the personal data further.

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Right to lodge a complaint

If you believe that the processing of personal data carried out by us does not comply with applicable legislation, you can file a complaint Office for the Protection of Personal Data.

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How to exercise your rights?

Send us a message by email office@houseofrezac.com and describe what right you want to exercise.
We will process your request as quickly as possible, but not more than 30 days. In exceptional cases, the period may be extended up to 2 months, in which case we will inform you.

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