Razor-sharp know-how

We'll save you millions of dollars worth of mistakes in a few hours. Catch us in lectures, talks, or an e-mail course. It's a lot. We don't want you to get lost in our know-how. So we've given it order.

Sharpen your know-how with our articles

Here's what we've written recently. Don't want to miss out on more articles? You can receive them regularly in your email inbox.

Strategy and Operations

A strategy is not a plan in a PDF. It's everyday decision-making that changes your position in the market. Discussion, verification, change -- that's modern strategic work.

AI content creation

AI is changing the creation of marketing content. The key to automation is mastery of prompt-engineering, RAG and fine-tuning. Whoever adapts gets a head start. How to do that? Read on.

Strategický design: letos naposledy

Strategický design končí! Poslední 2 cykly v roce 2025. Naučíte se řešit složité problémy světové úrovně. 12 klíčových dovedností, 70+ videí, 6 setkání. Získejte své místo teď!

The web in 2025: AI has changed the rules of the game

AI speeds up site building in 2025—wireframes, SEO, copy, and testing are automated, saving time and money. Ignore AI, and you’ll fall behind.

Do you need a key to our topics?

Is there a lot and you don't know where to start? Start here. We've selected 9 topics from our content that we consider top.

Follow us on the front line

From House of Řezáč, you will most often meet Jan, Pavel, and Marek. On their LinkedIn profiles, you won't miss any new topics or opportunities to meet in person. Jan regularly publishes articles in the LinkedIn newsletter #jakobřitva – growth, marketing, digital projects.

Jan Řezáč
CEO

Founder of the family and thought leader. An excellent marketer and strategist. Writes, trains, lectures, appears in podcasts, and advocates for the AI revolution.

Pavel Šabatka
Lead Analytic

Founder of the family. Over 15 years in the industry, he has worked on hundreds of projects, including the largest billion-dollar businesses. Mentors for Czechitas.

Marek Šimkovský
Lead Designer

Leads and develops the entire team of designers at House of Řezáč. He has over 12 years of experience in design, marketing, strategy, and business.