Web Analytics

Google Analytics 4 offers more customization than UA. How? What insights can you get, and how to use the data? Pavel explained it at ShopCamp 2023.

Years ago, I worked as a programmer. Then I realized that data analysis made more sense to me. Below, I've outlined 5 reasons why you, as coders, should also consider web analytics.

You want to measure customer behavior and drive your business. So you have Google Analytics, Hotjar and probably a few other measuring codes installed on the site. You can manage them all in one tool.

Heard of server-side Google Tag Manager? It’s the key to faster load times and better marketing attribution.

In 2022, a new amendment to the Electronic Communications Act takes effect. What changes will it bring, and how can you ensure compliant marketing and metering?

It's high time to get Google Analytics 4 up and running alongside your regular Google Analytics. In the following article you will find out why.

Few companies start a web project knowing what to measure and why. Some have a vague idea, while others rely on their marketing agency’s recommendations.