Web Analytics

Google Analytics 4 offers more customization than UA. How? What insights can you get, and how to use the data? Pavel explained it at ShopCamp 2023.

Years ago, I worked as a programmer. Then I realized that data analysis made more sense to me. Below, I've outlined 5 reasons why you, as coders, should also consider web analytics.

Data jsou klíčová. Všichni chtějí investovat jen do fungujících věcí. Jak toho dosáhnout v online prostředí? Díky webové analytice. Kdo je webový analytik? Jaká data zpracovává? A jak v oboru začít?

You want to measure customer behavior and drive your business. So you have Google Analytics, Hotjar and probably a few other measuring codes installed on the site. You can manage them all in one tool.

Heard of server-side Google Tag Manager? It’s the key to faster load times and better marketing attribution.

In 2022, a new amendment to the Electronic Communications Act takes effect. What changes will it bring, and how can you ensure compliant marketing and metering?

Webová analytika je průřezový obor. Člověk musí být tak trochu programátor, markeťák a trochu i designer. Sepsali jsme pár užitečných zdrojů, které by začínající webový analytik rozhodně neměl minout.

It's high time to get Google Analytics 4 up and running alongside your regular Google Analytics. In the following article you will find out why.

Few companies start a web project knowing what to measure and why. Some have a vague idea, while others rely on their marketing agency’s recommendations.