Analysis of television campaigns
You're doing a campaign on TV. You have a warehouse full of products. Expectations are high.
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Do you invest millions in TV campaigns?
How did the campaigns show up in online site traffic and sales?
The media agency will provide you with general metrics corresponding to the target group intervention (TRP and GRP).
That's definitely not enough for you.
Evaluate the immediate impact of campaigns
After your ads are posted, some people will search and visit your site. This is reflected in an increase in attendance.
Using algorithms, we detect and calculate how many people have visited the site and who bought from you based on your TV ad.
We will help you understand
- The number of visits after various advertisements.
- Which TV station brings in actual attendance.
- What airtimes make sense and what don't.
- During which shows and in what genre does it make sense to advertise.
You can use this information to reallocate your marketing budget to TV ads.
We wanted to evaluate the impact of TV campaigns on sales on our e-shop. The problem is that they cannot be accurately measured in Google Analytics. Working with House of Rezac, we were able to compare which channels, times and shows work best. So we know where to target our TV campaigns in the future.
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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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