Measurement audit
No one will return the correct data to your analytics
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You have switched to Google Analytics 4. Everything is new. Some of the numbers are different than they used to be. Can you trust your data?
The Google Analytics 4 issue is the same as before. If you don't measure the data properly and in enough detail... you won't solve it in retrospect. You need to have your analytics set up right from the start.
That's why we do measurement audits. We increase the quality of your data with minimal time and financial investment.
Get a third party view of your measurements
- We find errors — duplicate transactions, overwriting of values sent to analytics, errors in data cleaning, correct integration of cookie bars, visits by bots...
- Let's name the areas you don't measure today, but you should
- We verify that your measurement complies with best-practices
- You will get a list of problematic places
You can forward the final report to your analysts or to you by setting the measurement we are happy to help. We solve measurement audit for websites, e-shops, internal systems, mobile applications... which you measure in Google Analytics.
We don't need to see your numbers!
Your data is a sensitive matter. We don't need access to your Google Analyticsso that we can do a measurement audit. If you share reading access with us, the audit will be richer, but that's just a bonus for you. We will not disclose your data to anyone, see section 12.2 of our General Business Terms and Conditions.
How does it work?
1) Order a measurement audit
Fill out the form, pay the advance invoice.
2) We will let you know the indicative term
We normally deliver the final report within 2 weeks of paying the invoice, but it may happen that we have a holiday or too many orders.
3) You get audited
We will check what you send and do not send to Google Analytics and create a final report with an explanation. If you have shared the accesses with us, the report will be more extensive.
Case study
You know our clients
Analysis of user behavior, setting of measurement and remarketing codes
Eshop metering management for Central Europe, web optimization
Strategy design and measurement settings for all sites of the rectorate and faculties
Measurement management, data evaluation for web analytics, tailor-made training preparation
Setting the cookie bar, testing the appearance of the e-shop for opt-in rate, consulting analytical adjustments

GA4 setup, measurement management and marketing codes, A/B testing and site performance optimization, GA training
Design and setup of measurements on multilingual portal, creation of know-how base, hypothesis testing
Management of measurements on the ecosystem of websites, setting up management reports in Google Data Studio

