Measurement setup and management
Have your measurements set in detail and correctly. You don't make the right conclusions from bad data.
Never.
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Makes you problems to manage effectively performance marketing?
Do you know where there are problems on the website, e-shop, or app?
They slow down your website inappropriately deployed marketing codes?
Confirms your cookies only a small percentage of people?
You don't see data in analyticswhich would you like?
Do you suspect that some the data is wrong?
Every platform tells you something different and you don't know which numbers are you supposed to believe?
Are you not familiar with the technical setting of measurements today?
Do you have problems collecting data for smart tools like BloomReach (formerly Exponea), Dotidot, etc.?
We manage measurements for e-shops with billion turnover, B2B websites with demanding shopping cycles and mobile applications. We have a proven measurement adjustment system, that makes you see everything you need in the data and much more.
Web analytics is a specific field. Do you have your own data department? We will help them to become familiar with web analytics as well as dozens of our clients.
Thanks to Pavel, we not only have all our web projects measured through and through - but we can also work much better with the measurement results. Whether we need the most complex report or just a little help, Pavel is always great at helping us.
Project manager, Lectura
What we can help you with
- Measurement strategy
- Technical concept of measuring one or more sites
- Consent settings and cookie bar
- Setting up and managing Google Analytics 4
- Set up and manage Google Tag Manager
- Set up and manage Server-side Tag Manager
- Set up reports in Looker (Data) Studio, PowerBI, etc.
- Manage marketing codes
How we work
1) We understand your business
We will do a joint workshop or interview. We understand your business, goals, key metrics, marketing activities.
2) We set up measurement and reporting
We set up Google Analytics 4, Google Tag Manager or Server-side Tag Manager. We clean the data so that you can easily analyze it.
3) We will guide you in analytics
We will teach you how to work with the newly set measurement. We will document everything so that you can take the measurements technically at any time. We allow you to easily add marketing codes.
4) We will manage measurements for a long time
We will make sure that everything works technically correctly in the long term.
Not sure that you need to set up measurements? Let yourself be done Measurement audit.
Need to link data from multiple sources? We will make you data warehouse.
Data is key for us. We recently had an independent audit of how we work with data and the web analytics setup came out great. Managing our marketing is more efficient thanks to good data, we have accurate numbers for decision making. By working with House of Rezac, we can better target campaigns and save money.
strategist
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You know our clients
Analysis of user behavior, setting of measurement and remarketing codes
Design and setup of measurements on multilingual portal, creation of know-how base, hypothesis testing
Setting the cookie bar, testing the appearance of the e-shop for opt-in rate, consulting analytical adjustments
Eshop metering management for Central Europe, web optimization
Strategy design and measurement settings for all sites of the rectorate and faculties
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Manage site ecosystem metrics, setup management reports in Google Data Studio
Measurement management, data evaluation for web analytics, tailor-made training preparation
GA4 setup, measurement management and marketing codes, A/B testing and site performance optimization, GA training
Contact us
Contact us
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