AI Marketing Lab
Take full advantage of AI in marketing. Advanced scenarios, automation, prototyping.
19.900 CZK (VAT excl.)
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
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Accelerate your experimentation with AI in marketing. In 3 months, we will go through advanced scenarios that will put in your hands completely new possibilities for marketing communication.
“AI has slowed down a lot in the last year. Nothing much is going on. “
— average marketer
Deelnements in our last year's AI University know that this is far from being the case. When you only see AI as a window in ChatGPT, nothing much has really changed. Only AI is not ChatGPT.
AI Marketing Lab is my fourth AI training course from House of Řezáč. I really like your approach and eagerly jump at everything you produce in the field of AI. I'm not a purebred marketer, so some things were very complicated for me and I won't use everything. At the same time, I enjoyed trying out new tools, it was very useful. As a business owner, the lab helped me find new ways to use AI in practice.
CEO, Zážitky.cz
Technical Marketing is the Future
AI changes everything. There comes a time of mass technical marketing based on AI tools, automation and linking everything to everything.
It's normal B2B web Today it has dozens of pages. Sooner there will be or.
Today you on the sites we read. We'll be over them soon chat or chat with AI.
Cold Outreach We solve it by creating a database. So it will Personalized on the marrow.
Creatives created us texto, grafica, video. In the future, everything we will generate or we recycle.
Get ready for the future today
We will explore advanced areas of AI use in marketing. We will accelerate your marketing communication. Everything will be understandable even for non-programmers.
Because, as William Gibson says: ”The future is already here, we just don't notice it.“
Scrapování webů a práce s Markdownem mi změnily způsob, jakým pracuji. Teď to používám denně pro rychlejší a efektivnější práci. Kdykoliv se mě někdo zeptá, ať mu doporučím nějaký kurz, tak jediný místo, kam ho vždycky odkážu, je House of Řezáč.
senior product manager, Milton
Training program
Encounter 1
- Acquisition of content materials
- Personalized Reaching
Encounter 2
- Automation
- API and scripting (for non-programmers)
Meetings 3
- Customer Research with AI
- Analysis of competition with AI
Meetings 4
- Generate websites
- Generate pages by keyword analysis
Meetings 5
- Prototyping ideas
- Lead Magnets
Meetings 6
- Recycling of content
- Web chatbot
Recently, there has been a huge boom in all kinds of AI training courses. But they are all terribly basic. Here you have prompting, here you have ChatGPT, the chat makes things up... These are the basics that many people already know, especially in marketing. For me, such courses are a waste of time. AI Marketing Lab was reasonably advanced, exactly what I was looking for. I took away tools and tips that we are already using in our campaigns. Seeing automation in practice gave me the courage to get started with it.
senior consultant, Kogi
How does the training work?
6 meetings after 3 hours. Meetings will take place in blocks:
- Block 1: sharing experiences with others
- Block 2: theory → demonstration → implementation on your projects
- Block 3: theory → demonstration → implementation on your projects
- Block 4: discuss your questions
We will record theory, samples and questions. We'll share the recording with you.
Who is training for?
They're marketers
We will go through the advanced use of AI tools in different areas of marketing.
Copywriters
Replacing 80% of your work with intelligent AI before your clients do.
Managers
You want to understand what is possible in AI marketing today.
This is not a webinar
Don't expect a lecture. Expect practical experience. Set aside some time and a quiet space, make yourself a cup of tea, and feel free to stay in your sweatpants. We will be trying out various techniques in a practical way. We have options for both beginners and advanced learners in this area. We will all improve.
For me, the most useful thing is that even though I'm not technically minded, I was able to get my hands on the tools, lose my extreme respect for them, and start experimenting with them. I also got some great specific tips, such as how to save tokens. It's clear that the instructors don't just get their knowledge from YouTube videos, but that they actually use the tools and pass on their real-life experience to us. The icing on the cake is the well-tuned and logically organized materials. Thanks to this, I didn't get distracted and was able to fully concentrate on learning. After the training, I left and immediately started using the AI tools.
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Research and Community Manager, ARTIN
Practical information
- Training takes 6x3 hours (13:00-16:00).
- The price of all meetings is 19.900 CZK (excluding VAT).
- Set aside plenty of time and a quiet work environment where no one will disturb you.
- Don't plan anything for the afternoon. You won't have the time and appetite for emails either.
- Part of the meeting is an informal voluntary discussion while you have questions.
- The training will be online on Zoom and Miro platforms.
- We do individual trainings for organizations. Skriv til oss.
What's included
- Participation in online meetings.
- Recordings of the theory with a sample from the meeting in Teachable.
- Recordings of questions and answers in Teachable.
- Comunidad para participantes en Teachable.
The training will guide you
Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.
House founder and thought leader. Experienced marketer and strategist. He writes, trains, lectures, performs in podcasts, and promotes the AI revolution.
UX designer specialized in technically demanding projects in Webflow and Make — from the design of complex CMS structures to integrations to automations that connect the entire web ecosystem.
Frequently Asked Questions
I've been on AI Workflow, does it make sense to go for training?
Sí. The AI Workflow was all about prompting in ChatGPT. The AI Marketing Lab is about advanced experiments and applying today's AI tools to the marrow.
I was at an AI university, does it make sense to go to training?
Sí. AI Marketing Lab is a free continuation of AI University.
Will I get a training record?
Sí. We will record a part with theory and demonstration. And questions and answers at the end of the meeting.
Do I need any special experience?
It would be nice if you understood the basics of AI for marketers. We pass them on training AI Marketer.
Do I need to be able to program?
Well, all the time we will deal with AI marketing without programming. At the same time, if you are completely computer illiterate, it will not be for you either.
Do you also know training for companies?
Sí. We make non-public online training sessions tailored to your needs. Kontakt oss for the offer.
Ohlasy účastníků
AI Marketing Lab gave me an awareness of all the things AI can do. While I'm not the technical type, I know there are tools I can take advantage of. It wasn't my first AI training since House of Řezáč. I have always carried something that I can use on an almost daily basis. So I think: Wow, let's move on!
I liked the structured explanation of the different kinds of prompts. I haven't seen this anywhere else and now I'm actively using it.
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I slipped out of my bubble and gained a pitch. The training helped me see AI from a broader perspective. From the point of view of a marketer, it was super loaded with information and it also moved me as a programmer in the use of AI.
At AI Marketing Lab, I finally tried automation and made something that actually works and helps me. At the same time, I discovered everything that can be accelerated and automated thanks to AI. I see a lot of opportunities now to take advantage of that with clients. Thanks to training, I overcame my fears and began to work with AI confidently.
So far, I knew automation within certain tools. But I didn't know how to form scenarios outside of them, how to connect tools with each other. Training kicked me to try it, learn with it and create automations with AI. Now I can create even more complex scenarios myself. Training helped me a lot.
I have been using artificial intelligence for my daily work for a while now. I thought I knew a lot already. In training, I found that it can be used even better and differently and faster. The most valuable to me was automation. Under the guidance of House people, it was terribly simple, and now I know how to connect different tools. Plus, I found that I didn't need to know coding. I can do a lot of things without him now.
I wanted to get an overview of the tools and their practical use. You showed us what and how you actually use in House. Thanks to this, I took away tips for simplifying everyday work, such as how to deal with meeting minutes more efficiently. In addition, I can return to the content and review it again thanks to the recordings from the training sessions.
The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.
Martina Wildtová
communications officer - event specialist, Ministry of Regional Development of the Czech Republic
Make the most of AI in marketing
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.
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Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Your e-mail address
How do we care about your personal data? Take a look here.