AI Content Recycling

Jan Řezáč

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13.2.25

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reading for 2 minutes

“I saw you on TikTok!” stated on the phone last week by a potential client. OK, it feels like our AI marketing communications are working.

LinkedIn numbers are slowly falling. We tried three new channels. TikTok, Youtube Shorts, Instagram.

Three new House of Cutter canals.

We have as House of Cutter a pile of content. I go to podcasts. We make videos. Webinars. We educate. So we took AI tools, specifically Opus Klip and we have created a database of 50 videos that we are gradually publishing on the three socks.

From one podcast, we create between 30 and 45 short videos.

Everything is recycled content. I'm not interfering with him in any way. Actually, I have no idea what we're publishing there now.

We schedule videos for posting on social networks. Just publishing on TikTok does not work well, so we post videos there manually.

In an unofficial contest, TikTok wins. 800 video views is the standard. The record so far is 16,000. Youtube Shorts normally has 300 views, the record is 1,900. Instagram has no records, the standard is between 50-100 views.

Organic reaches on TikTok are rolling out the other networks.

TikTok sounds like a social network for teenagers. It's not that long ago. If you have 20-30 year old marketers among your clients, there are some on TikTok. It's similar to talking about millennials. People born after 1981... have had companies long ago, careers make CEOs everywhere possible.

Youtube Shorts normally has 300 views, the record is 1,900. Organically. On Instagram, we can fantasize about it.

Automated content recycling. One of the many faces of marketing communications of the early future. We are waiting for pure technical marketing based on AI tools, automation and linking everything to everything. Because AI changes everything.

Prepare for the future. We have created two new workouts for you.

1 ️AI Marketing Lab — advanced scenarios, automation, prototyping

2 ️AI marketer — personal productivity for marketers

We start in April.

“Utilizing data is like using nuclear power: it's incredibly powerful when used correctly, but so very easy to get wrong, and when things go wrong the whole thing blows up in your face. “
-- Cedric Chin

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Reading for the weekend

How Deng Xiaoping Solved China's Trade Problem

The Chinese are rich in international trade... and at the same time they are not a vassal of the US or any other power. How this happened is shown by Samo Burja.

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