Research

Some politicians feel that more COVID-19 testing means more coronavirus cases. What does this have to do with your site? More than you think.

User (marketing) research makes sense to do at the moment when there is some important, expensive, or risky decision in front of you that you would otherwise build on your assumptions and intuition.

Together with the new training, we introduced the term strategic research, which stands for strategic approach to user research.

Do you wear glasses? What? But yes, you carry. Every one of us has them. I, apart from the dioptric ones, wear the same imaginary glasses as you do to look at the world.

Projects often fall for the myth of the genius designer and the all-knowing client—the designer magically creates a perfect solution from thin air, purely by talent.

Why to test, what is the testing process, and how to recruit respondents on an ongoing basis, we discussed in the first part about user testing. Today we will look at screening.

Testing after coffee shops is cool. You can test with anyone. Rapid testing requires essentially no preparation. If only that were true...