AI and design

AI changes UX/CX design.‍

Just not in the way you think.

If you sit down with ChatGPT, ask him who your target is and let him simulate a hypothetical conversation with them... that doesn't actually turn out well. The output will be untrustworthy, and you will have nothing to grab. IN You need to use generative AI in a smart way.

One example for all.

Last week we were at Strategic Design dealt with Sense-making workshop. A demanding 3-hour workshop, for which participants need an hour to prepare. Lots of time and energy of very well paid people.

This puts you in front of a dilemma. Either you invest energy in the workshop, or you get those insights with AI tools in 10 minutes. With the participants, we tried this with a number of different tools.

👉 ChatGPT (various models)

👉 Claude 3.5 Sonnet

👉 NotebookLM

👉 MIRO

👉 DeepSeek

We compared the results of AI with the outputs of the same workshop from the previous cycle Strategic Design. Top released Claude 3.5 Sonnet which was prompted by a colleague from the House of Cutter (yes, it was a couple of weeks back, today we are already using version 3.7). The output affected the instrument, model, instruction, and output requirements.

If you try a little, you get a lot of reasonably good insights from generative AI.

AI changes UX/CX design.

At the same time, this is not the whole story.

AI has compared to traditional sense-making workshop fundamental disadvantage. Stakeholders don't come to conclusions from research alone, so you need them influence in another way... to make the project work well. Sometimes the experience of the workshop is much more important than the speed of implementation.

You need outputs quickly for the next work of a small team? Use AI. Tune your prompt, use the best available model, enter detailed output requirements. When you have a fast cycle of research→ideation→validation of ideas... it doesn't matter that sense-making will be imperfect. Speed is important.

You need outputs for long-term documentation? Or to change behavior within the organization? Screw the AI. Do workshop, or more workshops. Get people involved.

AI changes UX/CX design.

And people still matter.

Economists notoriously miss the mark because they assume everything can be measured. Or, they assume measurements to be more than a log of past events. “
-- Alex Morris

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Reading for the weekend

A Tech Overlord's Horrifying, Silly Vision for Who Should Rule the World

Elizabeth Spiers mercilessly scoops up the imaginations of Silicon Valley billionaires. The article is older and due to the current situation in the US at the same time very current.