Web and e-shop 2025
Jan Řezáč
22.10.24
reading for 2 minutes
What makes sense to do with your website or e-shop?
You have a lot of ideas.
The answer is, “It depends! “.
Such an answer is completely unhelpful until we ask ourselves the question: “What does it matter? “.
To begin with, two areas.
1 ️What we want to achieve
2 ️Where is the problem
What do you want to achieve?
Name the target. And name him at the right level. How does the website make you money or save you money? Do not deal with the information site. Do not handle business cards. Deal with the money. If you don't know... then don't do anything. It doesn't make sense.
👉 Increase turnover. Leady. Orders. The most common destination of the website or e-shop.
👉 We reduce costs. Automation. Connecting tools. Fees. Saving people's time.
👉 We protect revenue. If we don't invest, our website or e-shop collapses and we lose it.
👉 We protect ourselves from spending. Fines. If we don't invest, the office knocks on us.
Where's the problem?
This is individual for each goal. In the case of increasing turnover, it can be your business model, people's enthusiasm for your offer, or the acquisition of new customers.
“Executives are expected to be data-driven, even if they don't know what it means. “
— Ergest Xheblati
Reading for the weekend
Retrospective. Ask 5x why! Will it help you... or not? The answer is... well, actually, no.
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