Marketing

Do you know intermittent equilibrium? Business runs steadily—people work, follow routines, use tools—until a major shift, like the rise of television, disrupts the norm.

“I saw you on TikTok!” stated on the phone last week by a potential client. OK, it feels like our AI marketing communications are working. LinkedIn numbers are falling. We tried three new channels.

You have experience and consider teaching. Welcome. We’ve been doing it for over 10 years—professionally and for a price. Learning isn’t just lecturing, and it’s costly.

Every once in a while someone asks me if I write these newsletters myself. Every once in a while someone asks me if I've written a razor-sharp Web. Now imagine if I answered NO.

Most websites brag about it. They mostly talk about how the company is great, innovative and pro-customer. And yet, you will not find much about customer problems on such a site.

I’ve been a marketer out of necessity for years, handling all 4Ps to keep my business going. Over time, I’ve noticed many challenges. Here’s my vision for marketing in the next decade.

We redesigned the site! And what impact did it have on your business? Well, we have a new website... and it's really nice.

Marketers. I’m one of them. Many see us as mere salespeople—and it’s our fault. We’re not marketing ourselves enough.

Does your project have clear priorities or are you just wasting money and energy on everything and nothing?